Platformic has launched some tremendous other sites — both radio and TV. In fact, when designing our site, I went through many of its other sites and was able to pick out different elements we liked and, in turn, create a completely brand new site that fit our unique needs.

Eric Broadwater, director of professional services at Platformic was an immense pleasure to work with and was able to provide very important direction in the design of our site.

In regards to some specific tools Platformic offers, the Feed tools are by far my favorite, as they enable us to not only keep content organized with a neat and professional presentation, but also to present this content via many different platforms throughout the site.

Another way for us to present content to our listeners is to capitalize on some of the relevant RSS Feeds available. Platformic's RSS Feed pull tool is easy to use and works great.

Platformic also offers a drag-and-drop video and audio encoding tool that converts all original video files to flash so any user can watch the video. It removes the need for us to convert the code to flash. This is just one of the several ways Platformic has made the back-end user's experience a lot more efficient.

And finally, one of the most important things to me when working with any company is customer service. In regard to customer service, the guys at Platformic go above and beyond. I actually had to contact Eric on a Friday night around 7 p.m. (the day before his birthday) and he not only responded to my question immediately, but fixed the issue for me within minutes.

I would strongly recommend readers talk to Platformic for all website needs.

Gonzalez is director of digital media, BCA Radio, San Diego, CA.

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