For Advertisers

From the Editor

As the world experiences the benefits of cutting-edge communications and broadcast technology, Radio magazine's readers face new opportunities and new challenges. Helping readers meet these challenges and explore new opportunities is the goal of Radio magazine.

Since 1994, our readers - through letters, e-mails and subscriptions - have demonstrated that they trust Radio magazine to deliver the technical expertise and tools they need to successfully use new ideas and technology. We deliver this information through the monthly magazine, regular supplements and special issues, and an ever-expanding website and several newsletters.

What sets Radio magazine apart from other industry publications?

Radio magazine is written by radio professionals for radio professionals. The editorial staff is well recognized and respected in the industry. They also have more technical expertise than any other publication written for radio. Our contributors work in the field with radio technology every day. Our editorial coverage is solid, accurate and thorough.

Radio magazine shows readers how to take advantage of new technology. Because our editorial staff and contributors also work in the field, we can explain not only how technology workos, but also for what applications it works best. It's important to note that the lead editorial staff, consultants and primary contributors to Radio magazine are or have been chief engineers at stations.

Radio magazine helps readers identify technological trends in time to take advantage of them and make informed buying decisions.

Our readers know and trust Radio magazine. This is the same reason you can trust Radio magazine to deliver your message to a qualified audience.

Take advantage of Radio magazine's quality readership, unsurpassed quality and technical leadership as you make your marketing plans for 2008. Look to Radio magazine as your most effective tool to reach the radio professionals who buy radio broadcast equipment and services.

Chriss Scherer
editor
chriss.scherer@penton.com

Chriss Scherer, CPBE CBNT - editor

Scherer has been the editor of Radio magazine since 1997. Before joining Radio, he was the chief engineer at stations in Cleveland; Bayertown/Reading, PA; and Bridgeport, CT. He was a regular contributor to Radio and Broadcast Engineering magazines during that time. He is the past president of the Society of Broadcast Engineers. He is certified as a Professional Broadcast Engineer and a Broadcast Networking Technologist by the Society of Broadcast Engineers. He is the past chairman of the SBE National Board of Directors. In 2004, Scherer contributed the foreward to the book Career Opportunities in Radio from Checkmark Books.