Radio magazine: 2011 Online Ad Specs


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Online Advertising Specs for Penton Media

All materials are due three days prior to the mailing date of the newsletter.

Send all materials and/or any technical specifications questions to:

Nick Bates
Online Advertising Operations Client Services Coordinator
nick.bates@penton.com
913-967-1820
913-514-3676 fax

Website

Image Dimensions:

  • Top Banner
    Image size: 728 w x 90 h

  • Large Boom Box
    Image size: 336 w x 280 h

  • Small Boom Box
    Image size: 180 w x 150 h

    E-Newsletters

    Image Dimensions and Text Specs:

  • Top Banner
    Image size: 468 w x 60 h
    Text: 35 words

  • Text Ad with image
    Image size: 180 w x 150 h
    Text: 35 words

  • Sponsored Links
    Text: 60 characters

  • Tower
    Image size: 120 w x 600 h
    Text: 35 words

    File Types Accepted:

    JPEG, GIF, animated GIF, Flash, 3rd part tags (if you have a special format you would like to use, please feel free to ask)

    Note: we will repeat your ad until we receive replacement materials. It is also the advertiser's responsibility to maintain the linking url for the duration of the ad.

    Max File Sizes and Looping:

    728 x 90 - 38KB
    468 x 60 - 50KB
    336 x 280 - 38KB
    180 x 150 - 38KB
    120 x 600 - 50KB
    Suggested Max Frames = 4

    Special Flash Notes:

    If you are using flash, your clickTag scripts must be set up exactly (case-sensitive) as follows:

    on (release) {
    // if(_level0.clickTag.substr(0,5) == "http:"){
    getURL(_level0.clickTag, "_blank");
    // }
    }

    Additionally, please submit non-rich media files (i.e., JPEG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers.

    For more information about setting up flash scripts, go to http://www.genelu.com/content/view/98/1

    3rd Party Ad Serving:

    Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for enewsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation.

    Banner positions and graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your sales executive.


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    Media Kit Information Contacts
    Associate Publisher
    Steven Bell
    212-378-0400 x519
    sbell@radiomagonline.com
    International Sales
    Raffaella Calabrese
    +39 (0)2-7030-0310
    rcalabrese@broadcast.it
    Ad Production
    Caroline Freeland
    703-852-4610
    cfreeland@nbmedia.com
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