Radio magazine: 2011 Online Ad Specs
Online Advertising Specs for Penton Media
All materials are due three days prior to the mailing date of the newsletter.
Send all materials and/or any technical specifications questions to:
Nick Bates
Online Advertising Operations Client Services Coordinator
nick.bates@penton.com
913-967-1820
913-514-3676 fax
Website
Image Dimensions:
Image size: 728 w x 90 h
Image size: 336 w x 280 h
Image size: 180 w x 150 h
E-Newsletters
Image Dimensions and Text Specs:
Image size: 468 w x 60 h
Text: 35 words
Image size: 180 w x 150 h
Text: 35 words
Text: 60 characters
Image size: 120 w x 600 h
Text: 35 words
File Types Accepted:
JPEG, GIF, animated GIF, Flash, 3rd part tags (if you have a special format you would like to use, please feel free to ask)
Note: we will repeat your ad until we receive replacement materials. It is also the advertiser's responsibility to maintain the linking url for the duration of the ad.
Max File Sizes and Looping:
728 x 90 - 38KB
468 x 60 - 50KB
336 x 280 - 38KB
180 x 150 - 38KB
120 x 600 - 50KB
Suggested Max Frames = 4
Special Flash Notes:
If you are using flash, your clickTag scripts must be set up exactly (case-sensitive) as follows:
on (release) {
// if(_level0.clickTag.substr(0,5) == "http:"){
getURL(_level0.clickTag, "_blank");
// }
}
Additionally, please submit non-rich media files (i.e., JPEG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers.
For more information about setting up flash scripts, go to http://www.genelu.com/content/view/98/1
3rd Party Ad Serving:
Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for enewsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation.
Banner positions and graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials for each contracted newsletter with your sales executive.
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© 2012 Penton Media Inc.
- Current Monthly Promotion
- 2012 Media Kit (Editorial Calendar, Advertising Rates, Print Ad Specifications, Print Mechanical Specs, Online Ad Specifications and more.)
- NewBay Advertising Info

- Associate Publisher
- Steven Bell
212-378-0400 x519
sbell@radiomagonline.com
- International Sales
- Raffaella Calabrese
+39 (0)2-7030-0310
rcalabrese@broadcast.it
- Ad Production
- Caroline Freeland
703-852-4610
cfreeland@nbmedia.com
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