Home » Convention News » Convention News NAB Show » NAB Survey: Convention Attendees in Buying Mood

Related Articles

More Related Articles

Products & Newsletters

Resources

NAB Survey: Convention Attendees in Buying Mood

Apr 16, 2009 3:05 PM


        Radio on FacebookJoin us on Facebook

Washington, DC - Apr 16, 2009 - A survey conducted by the National Association of Broadcasters shows that nearly 80 percent of NAB Show pre-registered conference and exhibition attendees plan to buy products or services exhibited on the convention floor. In line with that, 79 percent of survey respondents said they plan to purchase products or services on-site or within 12 months of the show.

Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.

More survey findings:

  • 93 percent: Respondents who play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority.
  • 88 percent: Respondents say that the show is "very or somewhat important" to their purchasing plans this year.
  • 42 percent: Respondents who rated "see new products and developments" and "comparing products for future purchase" as two of the main reasons for coming to the NAB Show and added that it was more important this year, given the current economic climate.
  • 34 percent: Respondents who will not attend any other convention this year.

    The pre-show Internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3,000 pre-registered conference and exhibition attendees.

    Related Articles

    NAB Announces Results of Board of Directors Election

    The two-year terms of the newly elected board members will begin at the June 2009 NAB Joint board of directors meeting....

    NAB Convention Tips from a Veteran

    With 15 years of convention experience behind him, Kent Kramer shares some tips on making the most of the convention....


    • Acceptable Use Policy
    blog comments powered by Disqus

    [an error occurred while processing this directive]

    Today in Radio History

    Milestones From Radio's Past

    The history of radio broadcasting extends beyond the work of a few famous inventors.

    EAS Information More on EAS

    FCC Publishes Fifth Report and Order on EAS

    The new rules take effect April 30, 2012.

    FEMA Releases 2012 Supplemental Guidance Report

    The purpose of the document is to promote consistency in policy across Federal grant programs, and to ensure compatibility among Federally funded projects.

    EAS/CAP FAQ

    Now that FEMA has adopted the CAP1.2 standard, broadcasters are asking questions about the deadline to install equipment and updates to the EAS rules.

    NWS XML/Atom Feed for CAP Messages

    The feed provides feeds for all US states and territories.

    How Much Data in CAP?

    Now that the IPAWS OPEN server is on-line, it makes sense to get your CAP-enabled EAS equipment going.

    Wallpaper Calendar

    Radio 2012 Calendar Wallpaper

    Need a calendar for your computer desktop? Use one of ours.

    The Wire

    A virtual press conference

    Information from manufacturers and associations about industry news, products, technology and business announcements.

    Join Us Facebook Twitter YouTube LinkedIn
    Radio magazine cover

    Current Issue

    Inside the Radio Network

    Take a peek into Dial Global to see how the syndicator delivers programming to your station.

    Browse Back Issues

    [an error occurred while processing this directive]

    Also in the May Issue

    More from the May issue

    Sections