Washington - Mar 12, 2010 - Shelly Palmer, TV host, author and media technology commentator, will speak at the NAB Show Technology Luncheon held April 14. During the luncheon, Palmer will discuss the sociological and technological forces that are reshaping the future of traditional media.

Palmer is the host of "Digital Life with Shelly Palmer," a weekly television show that airs on WNBC-TV New York, about living and working in a digital world. He also produces and hosts "MediaBytes," an online daily news show that features a take on the biggest stories in technology, media and entertainment. Known for his insightful commentary on the technology issues of today, Palmer's years of experience in the media industry include serving as the patented inventor of the underlying technology that created Enhanced Television for ABC, an application used in programming like "Who Wants To Be A Millionaire" and "Monday Night Football".

A renowned author and journalist, Palmer is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post, and is a technology commentator for CNN.com. In 2008, Palmer released the updated version of his 2006 book, titled Television Disrupted: The Transition from Network to Networked TV (2nd Edition), a book that describes the technological, economic and sociological forces that are changing the television industry.

Currently, Palmer serves as the managing director of Advanced Media Ventures Group, an advisory and business development firm, and president of the National Academy of Television Arts and Sciences in New York. An established composer, Palmer was awarded the American Society of Composers, Authors and Publishers' (ASCAP) Film and Television Music Award for ABC's hit series "Spin City" in 1997.