Products & Newsletters
Marketron Acquires mSnap
Hailey, ID - Sep 29, 2010 - Marketron has acquired mSnap, a broadcast-based mobile advertising network. The mSnap system is being delivered via the Marketron Exchange platform, providing a mobile solution that includes audience engagement tools, mobile content and an advertising network.
Marketron sees the mSnap acquisition as a way for media companies to sell and fulfill both digital and traditional assets through a single, integrated platform.
In addition to the acquired technology and network, mSnap's executive team and employees have been retained by Marketron to create a united workforce specialized in mobile advertising tailored to the broadcast media space.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
Milestones From Radio's Past
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
FCC Publishes Fifth Report and Order on EAS
The new rules take effect April 30, 2012.
FEMA Releases 2012 Supplemental Guidance Report
The purpose of the document is to promote consistency in policy across Federal grant programs, and to ensure compatibility among Federally funded projects.
EAS/CAP FAQ
Now that FEMA has adopted the CAP1.2 standard, broadcasters are asking questions about the deadline to install equipment and updates to the EAS rules.
NWS XML/Atom Feed for CAP Messages
The feed provides feeds for all US states and territories.
How Much Data in CAP?
Now that the IPAWS OPEN server is on-line, it makes sense to get your CAP-enabled EAS equipment going.
Wallpaper Calendar
Radio 2012 Calendar Wallpaper
Need a calendar for your computer desktop? Use one of ours.
The Wire
A virtual press conference
Information from manufacturers and associations about industry news, products, technology and business announcements.
Current Issue
Inside the Radio Network
Take a peek into Dial Global to see how the syndicator delivers programming to your station.
Browse Back Issues
[an error occurred while processing this directive]Also in the May Issue
Sections
