Products & Newsletters
CRE Study: Radio Shines Bright Compared to Other Media
Nov 4, 2009 - The Council for Research Excellence, a group formed to advance the knowledge and practice of methodological research on audience measurement, in conjunction with Nielsen Media Research, conducted the Video Consumer Mapping (VCM) Study to examine audio media usage among participants in five DMAs: Atlanta, Chicago, Dallas, Philadelphia and Seattle. Using a direct observation method, the final sample included 752 observed days (half in Spring 2008, half in Fall 2008), with 750,000 minutes of observation, at 10 second resolution throughout those days.
The key finding from the study shows 90 percent of adults are exposed to some form of audio media on a daily basis, with broadcast radio having by far the largest share of listening time.
Exposure to audio listening falls into four tiers in terms of level of usage among listeners:
Of note for radio is that media players averaged only 8 minutes of listening per day among the entire observed sample, with just under 90 percent of the sample not listening at all. Even among those who use other forms of audio media, broadcast radio still has a broad reach.
For instance, among those who also listened to portable audio devices, broadcast radio had a daily reach of 81.6 percent reach and 97 minutes of average listening time among those who listen to radio. Broadcast radio is also the dominant form of audio media at home, work, and in the car. [Editors note -- sound familiar?]
Other findings worth noting:
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
Milestones From Radio's Past
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
FCC Test Handbook and Test Reporting
Stations must post the handbook and report their test results.
Video: EAS National Test Simulation
Watch this video to see how your station's EAS encoder/decoder will function during the Nov. 9 national EAS test.
FEMA Best Practices Guide
The guide includes details on configuring several popular models of EAS equipment to properly relay the Nov. 9 national test.
EAS/CAP FAQ
Now that FEMA has adopted the CAP1.2 standard, broadcasters are asking questions about the deadline to install equipment and updates to the EAS rules.
NWS RSS Feed for CAP Messages
The feed provides feeds for all US states and territories.
Wallpaper Calendar
Radio 2012 Calendar Wallpaper
Need a calendar for your computer desktop? Use one of ours.
The Wire
A virtual press conference
Information from manufacturers and associations about industry news, products, technology and business announcements.
Current Issue
WAOK-AM Uses Method of Moments Proof
The FCC has allowed stations to use Method of Moments proofs, and WAOK-AM in Atlanta, is one of the first stations to implement the technology.
Browse Back Issues
[an error occurred while processing this directive]Also in the February Issue
Sections
