Milford, NH - Aug 9, 2010 - Mic manufacturer Earthworks has appointed Bill Norton to the newly created position of chief operating officer (COO). Norton will be tasked with overseeing all aspects of Earthworks' sales and marketing operations, including sales expansion into new market segments, the development and implementation of all marketing campaigns and literature, as well as directing strategic product placement plus the development of new, innovative products.

Prior to accepting his appointment with Earthworks, he spent several years as national director of sales at Casio America where he had P&L responsibility for all aspects of the company's consumer and musical instrument channels throughout the United States. Additionally, Norton spent considerable time with St. Louis Music, serving as regional sales manager for the state of New York and New England. He subsequently assumed a similar role with Loud Technologies after Loud Technologies purchased St. Louis Music prior to his move to Casio.