Des Plaines, IL – Jan 31, 2002 - Gepco International Inc. has expanded its sales team with the addition of Jeff Shorsher as director of western regional sales. Shorsher will be working with Gepco's marketing and product development teams to increase the visibility and sales of Gepco's audio and video cables in the professional broadcast and video markets.

Prior to joining Gepco, Shorsher was director of western regional sales at Triveni Digital, where he was primarily focused on television broadcast and DTV conversion products. He also held a senior sales position at CommScope's Network Division, where he was responsible for building strategic relationships and helping to develop the company's product lines.

Shorsher's background also includes positions with Paramount Pictures, King Broadcast, Lorimar Telepictures, Capital Broadcast, Video One and General Instruments' Video Cipher Division.