Burbank, CA - Apr 2, 2002 - Sierra Automated Systems (SAS) has added two new sales team members for the company. Brian McConnell joins SAS in the newly created position of regional sales manager for the western half of the United States, and Jim Armstrong will hold the new position of regional sales manager for the eastern half of the country.

Previously, McConnell was the western regional sales manager for Harris Broadcast Systems Division. At SAS, he will continue to support Harris and all of the other SAS dealers and customers for SAS. A graduate of Indiana University, he holds a bachelor's degree in business as well as an MBA. He will be based in Las Vegas.

Armstrong has held various sales engineer positions at Klotz and Burk Technology, and was a sales manager for Gentner. Prior to that, he held just about every position at a variety of radio stations, and even taught audio production at the college level. At SAS, he will support SAS dealers and customers in the eastern half of the United States. Armstrong earned his bachelor’s degree from Emerson College and will be based in Atlanta.