New York - Jan 12, 2009 - The Board of Directors for Arbitron has appointed Michael P. Skarzynski as president and chief executive officer. Skarzynski will also be appointed to Arbitron's Board of Directors. Stephen B. Morris will continue as chairman of the board and will be an advisor to Skarzynski during the transition.

Most recently, Skarzynski served as CEO of Iptivia, a privately held performance management software company based in New York City, where he was responsible for restructuring and expanding the global business. Skarzynski was an executive with Lucent and AT&T Network Systems where he held a number of sales, marketing, business development and general manager positions, including vice president and chief operating officer of the Emerging Service Provider Business, a multi-billion dollar business unit.

He has served as chief executive officer for one public company, Performance Technologies and three privately held technology firms - Iptivia, Xebeo and Predictive Networks. His experience also includes management positions with Motorola and appointments as assistant secretary for trade development and chief of staff at the U.S. Department of Commerce. Skarzynski started his career as an assistant to the president of the Center for Strategic and International Studies (CSIS) in Washington, DC.

Skarzynski earned a bachelor of science in foreign service degree from Georgetown University in 1978 and a Master of business administration degree from Northwestern University in 1983. He is a member of the Council on Competitiveness, National Defense Industrial Association, Navy League of the United States, Association for Corporate Growth, Lean Enterprise Institute and is a 49er with the Young Presidents Organization.

Steve Morris served as CEO for Arbitron for 16 years and will continue to serve as chairman of the board.