Chantilly, VA - Mar 5, 2010 - BIA/Kelsey, Broadcast Signal Lab and Unique Interactive, the consortium of companies funded by NAB Fastroad to research the viability of an electronic program guide (EPG) service for U.S. radio broadcasting, has released the project's Phase 2 Final Report. Fastroad --Flexible Advanced Services for Television and Radio On All Devices -- is the technology advocacy program of the National Association of Broadcasters (NAB).

The publication presents the findings of lab and field trials of a proposed radio-EPG ecosystem, which were conducted throughout 2009, culminating with on-air demonstrations in the Boston, Providence, RI, and Worcester, MA, markets.

Previously (in Phase 1 of the project), the same development team had described the requirements and a proposed architecture for such a service. NAB Fastroad subsequently awarded the group further funding to conduct its Phase 2 research and testing based on the Phase 1 work.

The Phase 2 report concludes that a radio EPG service is a viable option for U.S. radio and presents recommendations for how to best and most quickly achieve it. It includes methods for transmitting EPG data over HD Radio broadcasts and via Internet delivery (including to mobile devices).

The Phase 2 Final Report is freely available at www.nabfastroad.org, along with the project's Phase 1 recommendations, at www.nabfastroad.org/NAB_FASTROAD_EPG_Final.pdf.