| DEARBORN, Mich. — It’s great to see Ford acknowledging the continuing importance of radio.
An Aug. 10 press release quoted Nielsen’s Audio Today: Radio 2016 report: “...93 percent of Americans listen to radio weekly, more than TV or smartphones” and announced the introduction of a “dual receiver” concept in two of its 2017 model year cars, in order to further improve reception.
“...Ford remains committed to boosting the range and clarity of FM radio signals with dual radio reception systems, which use a second receiver and the rear-window heater grid as another antenna. The technology debuts with available Sony audio systems on the new 2017 Escape and Fusion — marking one of the industry’s first applications of dual reception for HD Radio, which uses a special receiver to broadcast a digital signal over a traditional radio.”
(The last sentence in that paragraph makes no sense, but let’s not let that deter from the overall message.)
“Dual FM radio reception helps the radio choose between multiple signals on the same frequency. A second antenna and receiver reduces interference from the same radio signal when it is received twice – especially prevalent in cities and mountainous areas, where radio signals tend to bounce around the landscape. The result is longer, clearer radio listening.
“With dual antennas, the broadcast transitions seamlessly. No spits or wisps, and no hearing two radio stations at the same time,” said Andy Adrian, Ford antenna and reception engineer. “The system delivers the clean, high-quality sound you expect from a Ford vehicle.”
And further: “These changes are the result of listening to feedback from dozens of listeners over hundreds of hours,” said Senior Technical Leader for Ford Audio Systems Alan Norton. “It’s all about attention to detail. By improving radio reception and taking other steps to improve sound quality and acoustics, we aim to give customers the consistent, enjoyable sound they deserve. In many cases, the best audio systems our customers have are in their vehicles. We don’t want them to settle for low sound quality.”
I added the emphasis in the last sentence. That’s an interesting point and one we need to keep in mind. Also, I know there is a lot of “marketing speak” here, but at least we need to give Ford their due for continuing to make radio reception and sound quality an important feature in their cars.