2012 Radio Mercury Award Finalists Announced

August 29, 2012


New York - Aug 23, 2012 - 99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand's message. The 2012 finalists encompass a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.

Radio Mercury logo

The final round judging panel included: Chief Judge Bill Ludwig, chairman, CEO, Campbell Ewald; Toby Barlow, chief creative officer, Team Detroit; Michael Canning, executive creative director, Leo Burnett USA; Rob Feakins, chief creative officer, Publicis NY; Israel Garber, executive creative director, Euro RSCG; Rachel Howald, chief creative officer, WPP/Team BAC; Chuck Meehan, executive vice president, executive creative director, Doner; Aldo Quevedo, president, chief creative officer, Dieste and Chris Smith, brand creative group head, The Richards Group.

?2012 Radio Mercury Awards Finalists

Agency/Production Company
Thumbelievable?Boost Mobile,?180LA
Mary Jo?Progressive Auto Insurance,?Arnold
Slap?Diageo/ Guinness Black Lager,?BBDO New York
Cock Fight?HBO/Eastbound and Down,?BBDO New York
Hotel Bar?HBO/Eastbound and Down,?BBDO New York
Tough Guy?HBO/Eastbound and Down,?BBDO New York
Man's Rivalries?Chick-Fil-A Bowl,?Brunner
Raccoon Alert?Colorado Lottery,?Cactus
Honey?Washington Department of Labor,?Creative Outhouse
Nightmare?Banner Bank,?Dave Moore Creative
Belongs?Legal Sea Foods,?DeVito/Verdi
Abe?Cumberland Farms,?Full Contact
Breakfast Monster?Sonic Drive-In,?Goodby, Silverstein & Partners
L-O-T-T-E-R-Y Holiday Scratch Games?Wisconsin Lottery,?Hy Connect
Jockstrap?Procter & Gamble Gain,?Lapiz
Bad Horn?Allstate,?Leo Burnett Chicago
Bumper Stickers?Allstate,?Leo Burnett Chicago
Sun?Allstate,?Leo Burnett Chicago
The Listener?Fifth Third Bank,?Leo Burnett Chicago
Business Names?Power of Radio,?Oink Ink Radio
Too Far?Ford PreOwned,?Oink Ink Radio
Things To Do?Great Clips,?Periscope
Mr. Long?Moontower Comedy Festival,?Proof Advertising
Too Old?Citibank,?Publicis New York
Toyota Racing Grand Prix Anthem?Toyota Motor Sports, USA,?Saatchi & Saatchi LA
Itsy Bitsy?Science Museum of Virginia,?Siddall
CCS Amanda?College for Creative Studies,?Team Detroit
Secret Recipe - Folk?Double Cola,?The Johnson Group
Mother Hubbard?Geico,?The Martin Agency
Brewtopia?Central Market,?The Richards Group
Citrus Fest?Central Market,?The Richards Group
Windows Down, Moods Up?Old Spice,?Wieden+Kennedy
Visualization?Alaska Airlines,?Wong Doody Crandall Wiener
Failure?Penn State East Coast Subs,?Young & Laramore
No Return?Penn State East Coast Subs,?Young & Laramore
Dorm?Campbells Soup,?Young & Rubicam
Knock, Knock?Campbells Soup,?Young & Rubicam
Poetry?Campbells Soup,?Young &: Rubicam

Integrated Radio Campaign
Do Not Call?Little Caesars,?Barton F. Graf9000
The Most Popular Song?Banco Popular de Puerto Rico,?JWT San Juan
eLegal BullCat & eLegal Grand Surg?eLegal Law Firm,?Small Army

Public Service Announcement
Shane's Tips?Center for Disease Control and Prevention,?Arnold
Mommy Dearest?Centro Comunitario Mexicano,?Dieste
Message?Pints for Prostates,?Eric Mower and Associates
Goodnight Streetlight?CLNKids,?Esparza Advertising
Talking Trash?New Mexico Clean & Beautiful,?Esparza Advertising
Microwave?Alzheimer's Association,?Grupo Gallegos
Slap?Alzheimer's Association,?Grupo Gallegos
Husband?Mujeres Latinas en Accion,?Lapiz
Day 3?The Coca-Cola Company,?Leo Burnett Chicago
Nonsense?Ad Council,?Publicis New York/Bar1 Productions

Radio Campaign
Brandon/Christine/Shane?Centers for Disease Control and Preventions,?Arnold
Eastbound and Down?HBO/Eastbound and Down,?BBDO New York
FedEx Radio?FedEx,?BBDO New York
Garage Door Song?Buy Doors Direct,?Clear Channel Creative Services Group
Right Now?New York Lottery,?DDB New York
The Most Interesting Man?Heineken USA - Dos Equis,?EURO RSCG New York
After the Parade?Services for the UnderServed,?JWT New York
Mayhem?Allstate,?Leo Burnett Chicago
Explorers?The Coca-Cola Company,?Leo Burnett Chicago
Offensive 2.0?P&G/Scope,?Publicis New York
Animal Attraction?California Academy of Sciences,?Ron Foth Advertising
Everybody Wins?JCPenny,?Saatchi & Saatchi
Different Ways to Lose 64 Calories?MillerCoors/MGD64,?Saatchi & Saatchi
Hello Neighbor!?7-Eleven,?TracyLocke
Heart Tokens, Windows Down, Moods Up, Look?Old Spice,?Wieden + Kennedy
The College Target?Campbells Soup,?Young & Rubicam

Radio Innovation
Open Happiness Rollercoaster Record?The Coca-Cola Company,?Fitzgerald+Co
The Most Popular Song?Banco Popular de Puerto Rico,?JWT San Juan
Fiat USA?Fiat USA,?RadioFace

Radio Station Produced
Visit Yakima - "Lost and Found Spring"?Yakima Visitors Bureau,?Bonneville Seattle
Lugnut?Speedy Tires,?Clear Channel Atlanta
Lawyer?Buy Doors Direct,?Clear Channel Creative Services Group
Prison?Buy Doors Direct,?Clear Channel Creative Services Group
Stripper?USC Lancaster,?Clear Channel Creative Services Group
We All Should Count?Clear Channel,?Clear Channel Creative Services Group
Fast Track?Fast Track Oil Service,?Entercom San Francisco
Yeti Pitchman?Kokanee,?KXLY Broadcast Group
Recruitment?Milwaukee Radio Group,?Milwaukee Radio Group/Saga Communications
Chased!?Coal City Theater of Terror Haunted House, Next Media
Speaks To You?Stonehaus Winery,?Peg Broadcasting
Shifty Eyes?Oak Park Pet and Fish,?Tribune
Sounds Horrible?Woodhaven Lakes,?Tribune
Man Place?Green Hills Barber Shop,?Tuned In Broadcasting, Inc.

Spanish Language Produced
Date?McDonald's,?Alma DDB
Ascenso?Toyota Camry,?Conill Advertising
Chase?Nationwide Auto Insurance,?Dieste
Microwave?Alzheimer's Association,?Grupo Gallegos
Slap?Alzheimer's Association,?Grupo Gallegos
The Most Popular Song?Banco Popular de Puerto Rico,?JWT San Juan
Ciguena?Procter & Gamble, Clearblue,?Lapiz
Clear Words?Procter & Gamble, Clearblue,?Lapiz
Mameluco?Procter & Gamble, Gain,?Lapiz
Esposo?Mujeres Latinas en Accion,?Lapiz

Student
Classic Problems?Turner Classic Movies,?Miami Ad School
Internet Censorship?Global Internet Freedom Consortium,?Miami Ad School
Role Play?HBO,?Portfolio Center
Ncadv.org?Ncadv.org,?The Creative Circus
Save.org?Save.org,?The Creative Circus

To listen to this year's finalist spots log onto www.radiomercuryawards.org/2012finalists.cfm. Winners will be announced Oct. 3, 2012, at the Annual Radio Mercury Awards at the Highline Ballroom.



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