2012 Radio Mercury Awards Winners Announced

October 9, 2012

New York, NY - Oct 3, 2012 - Winners for the 2012 Radio Mercury Awards were announced at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This year's Best of Show Award was awarded to JWT San Juan for its campaign, "The Most Popular Song" for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish Language spot and/or campaign has won Best of Show.

Radio Mercury logo

This year's Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macy's on behalf of radio by Greg Glenday, president, Connections, Clear Channel Media + Entertainment. This award was presented to Macy's for its partnership with radio and understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels, from local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration.

Below is a list of the winners. Listen to the works at www.radiomercuryawards.com.

$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan/Medianet

$5,000 Prize Agency/Production Winner
Too Old
Publicis New York

$2,500 Prize Agency/Production Winner
Cock Fight
HBO/Eastbound and Down
BBDO New York

$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan/Medianet

$5,000 Public Service/Awareness Winner
Mujeres Latinas en Accion

$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA - Dos Equis
Havas Worldwide New York

$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company

$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN - Tribune

$5,000 Spanish Language Winner
Clear Words

$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus

The Radio Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for more than $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

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