San Ramon, CA - Mar 19, 2008 - Entercom Communications is making the Ad Mission ad platform available to all Entercom radio station websites. Ad Mission ads expand the revenue channel for Entercom sales staff and gives local advertisers additional access to a consumer audience that spends time online.
Phase I of Entercom's Ad Mission ad sales has launched and features branded inventory from local auto dealers, with Phase II expansion into real estate planned for mid 2008. The Ad Mission advertising platform provides dynamic display ads that feature inventory in branded, media-rich rotating ad formats. The IAB-standard ad units allow publishers to target and distribute ads within their network as featured ads, or across the Ad Mission ad network to reach a broader audience.