Apple Intros iTunes Radio

September 19, 2013

Cupertino, CA - Sep 18, 2013 - Apple released iTunes Radio as part of its iOS 7 system update. The service is a "sleek take on Internet radio, and Apple's ability to place the app on millions of its devices gives it an enormous potential audience from Day 1" according to Ben Sisario in the New York Times.

According to Apple's website, iTunes radio is "free streaming radio with the best selection of music. It builds and brings together stations you'll love from day one. And the more you listen, the more personalized your stations become. It's radio re-imagined. Check out iTunes radio on your iPhone, iPad, iPad Touch, Mac, PC, or Apple TV.

"iTunes radio is ad-free with iTunes Match. Instead of hearing the occasional ad, you can listen to iTunes radio completely ad-free when you subscribe to iTunes Match."

Sisario in the NY Times article went on. "The service is a threat to Pandora Media, which dominates Internet radio. But music and advertising executives say that the magnitude of that threat is unclear, given Apple's relatively late entry into streaming music and Pandora's strong market position."

Sisario concluded, "Apple is entering an already crowded Internet radio market, which besides Pandora includes Clear Channel Communications' iHeartRadio app; radio functions offered by on-demand services like Spotify; and others like Songza that supply ready-made playlists for various occasions, like working out or hosting a dinner party. This week Microsoft expanded its Xbox Music service, which includes a radiolike function, to work on Apple and Android devices."

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