Columbia, MD - Dec 11, 2006 - Arbitron has added four new radio markets to the Spring 2007 survey. The markets are Aspen, CO; Grand Island-Kearney, NE; Hot Springs, AR, and Twin Falls (Sun Valley), ID. These Spring 2007 markets join Kalispell-Flathead Valley, MT, and Las Cruces, NM, which were first measured with the Fall 2006 survey.
In Spring 1996, Arbitron surveyed 262 syndicated radio markets. In Spring 2007, Arbitron will measure 301 markets.
|Market Name||First Survey||Persons 12+ Population||Estimated Market Rank|
|Aspen, CO||Spring 2007 ||55,800||#301|
|Grand Island-Kearney, NE||Spring 2007||111,300||#264|
|Hot Springs, AR||Spring 2007||82,600||#290|
|Twin Falls (Sun Valley), ID||Spring 2007||142,700||#234|
|Kalispell-Flathead Valley, MT ||Fall 2006||115,500||#262|
|Las Cruces, NM||Fall 2006||159,200||#227|
The new markets are scheduled to be measured twice each year; in the fall and spring.