Columbia, MD - Sep 17, 2009 - Arbitron has formed a task force of radio and advertising leaders to develop an ongoing measure of affinity. The effort is designed to reflect the advertising value of the unique relationship listeners have with their stations. The mission of this leadership team is to design a relevant, timely and accessible metric that captures audience involvement and has a lasting, balanced impact on radio planning and buying.
Following the Sept. 15, 2009, kick-off meeting, the group is moving to articulate the parameters that will help define, architect and introduce this significant metric across the industry as soon as possible.
Arbitron retained Sequent Partners to oversee, guide the development of the metrics and facilitate the process and is providing resources to fund and implement the process.
The members of the task force leadership team are:
|Gerry Boehme||Executive Vice President Strategic Planning & Information Technology Services||Katz Media Group|
|Matt Johnson||Media Director||Belron U/Safelite Auto Glass|
|Betty Kuphal||Director of Regional Media, East Region||Coca-Cola|
|Paul Bronstein||Vice President, Research||Westwood One Radio|
|Deon Levingston||Vice President/General Manager||Inner City Broadcasting|
|Joanne Church||President||Radio Research Consortium|
|Brian McElroy||Vice President of Research||Katz Marketing Solutions|
|Tom Evans||Vice President of Audio Research & Special Projects||ESPN|
|Dennis P. McGuire||Vice President Group Spot Director||Carat|
|Janice Finkel-Greene||Executive Vice President and Director of Futures and Technology||Magna Global|
|Shannon Pedersen||Senior Local Media Manager||Subway/SFAFT|
|David Gleason||Executive Vice President, Programming Support Information Systems||Univision|
|Isabella Sanchez||SVP, Managing Director||Tapestry |
|Tony Gray||President/CEO||Gray Communications|
|Amy Vokes||Vice President, Research||Radio One|
|Jeff Haley||President/CEO||Radio Advertising Bureau|
|Gail Warren Associate||Media Director||Burrell Advertising|
|Lucy Hughes||Senior Vice President, Research||CBS Radio|
Sequent Partners was formed in 2003 as a specialized brand and media metrics consultancy.