Arbitron Integrates Tapscan Web with Marketron Exchange

January 21, 2011

Columbia, MD and Hailey, ID - Jan 19, 2011 - -Arbitron and Marketron have integrated Arbitron's Tapscan Web, a Web-based sales proposal and analysis system, with Marketron Exchange, the media ecosystem platform connecting buyers and sellers electronically so they can share orders, invoices, performance information and ratings information natively.