Arbitron, Nielsen Terminate Project Apollo

March 3, 2008


New York - Feb 25, 2008 - Arbitron and The Nielsen Company have terminated the development of Project Apollo, the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005. "Despite a promising level of interest, we did not secure sufficient client commitments to make Project Apollo a sustainable venture for our two companies," Arbitron and Nielsen said in a joint statement.


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