Arco Fake EAS Spot Runs Course

September 15, 2010

White Plains, NY - Sep 13, 2010 - On Sept. 8, 2010, the Radio Currents investigated a radio spot being run by Arco Gas in regions served by the oil company. The spot, created by Ogilvy-Mather, used an alert theme that included altered EAS data bursts. While the spot has caused more of a stir with those intimately involved with EAS than with the radio industry in general, Media Monitors, a broadcast monitoring and verification service, tracked the commercial's run in markets in California and Oregon, which continued for the week after the Society of Broadcast Engineers alerted its members and the industry about the spot and the possibility of it being decoded (but not relayed) by EAS decoders.

Arco Radio Markets for 8/30-9/13 2010Latest Appearance DateLatest Appearance Time# Spots
Bakersfield9/10/20108:18:29 p.m.10
Los Angeles9/12/20105:00:46 p.m.305
Portland, OR9/12/20105:42:35 p.m.170
Riverside-San Bernardino9/12/20105:28:34 p.m.170
San Diego9/5/20105:33:53 p.m.154
Seattle9/12/20107:40:38 p.m.204
Spokane9/11/20109:18:00 p.m.16

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