New York - Apr 19, 2010 - According to the latest report from Barclays Capital, radio is leading the way for positive advertising forecasts. Barclays analysts anticipate significant ad growth for radio through 2010 -- more than three times what the company originally predicted.
Overall, the firm sees 5.5 percent year-over-year growth in the 2010 U.S. advertising market in 2010 -- mainly due to growing optimism in auto advertising.
Barclays originally forecast radio revenues in 2010 to increase by 2.2 percent from 2009. The revised forecast predicts revenues to increase 7.4 percent.