BIA Financial Network Acquires The Kelsey Group, Focuses on New Media

October 6, 2008



Chantilly, VA, and Princeton, NJ - Oct. 6, 2008 - BIA Financial Network a has acquired The Kelsey Group, the Princeton-based provider of research, data and analysis on print and electronic Yellow Pages, local search, small-business marketing and local media. The combined resources of the two companies will offer a comprehensive view of local advertising markets as it impacts traditional media, new media, entertainment, technology and telecom. The acquisition will also further expand BIAfn's offerings and capabilities to its clients through The Kelsey Group's industry conferences on the impact of new media and the firm's global reach.

Under the agreement, The Kelsey Group, led by CEO Neal Polachek, will operate under a newly formed subsidiary, BIA Advisory Services, LLC, which will also include BIA Consulting and BIA Research. John Kelsey, who founded The Kelsey Group in 1986 with his wife Pam, will oversee conference planning and execution while continuing his role in client relations and business. BIA Advisory Services will retain The Kelsey Group's current offices and personnel across the country.

With the acquisition of The Kelsey Group, 25-year-old BIAfn is positioned to strategically counsel its core clients into new technologies and mediums that will help expand their revenues and improve the industry landscape. The Kelsey Group clients will benefit from BIAfn's appraisals, valuations, financial and strategic assistance, and data services not previously offered by the company.



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