BIA Kelsey Report: 2009 Top Revenue Radio Owners

May 11, 2010

Chantilly, VA - May 10, 2010 - BIA Kelsey has released radio owner revenue statistics for several years, and Radio magazine has reported these statistics as well. The report lists the top 15 overall revenue radio owners and includes information about the number of stations the group owns and the number of markets the group serves with those stations.

The BIA Kelsey ranking is based on overall revenue alone. While this statistic is interesting, it's automatically skewed because the number 1 station (Clear Channel) owns nearly 20 times more stations than the number 15 ranked company (Beasley). Radio magazine has taken this data one step further and derived an owner revenue average based on the number of stations owned. We believe this statistic reveals more about the owners than the raw revenue number. In general it can be assumed that a higher average revenue per station means a higher average advertising rate.

The report findings were noted on the BIA Kelsey blog. From that post, BIA Kelsey notes that the top 15 companies for 2009 are the same as 2008, but there are some small differences in overall ranks. BIA calls Clear Channel, CBS Radio, Citadel, Cumulus and Entercom the perennials because they consistently make the cut.

While Clear Channel has an obvious lead in number of stations at 847, BIA says the average number of stations owned by these major groups is around 96. BIA says that groups in the 40-230 range of stations seem to have reached a valuable level of efficiency to help them maintain effective control, while also being cost effective in purchasing equipment, testing things in the market, and being nimble enough to make change.

In addition to the 2009 data, Radio magazine has pulled the rankings from several past surveys for comparison.

Rank by RevenueOwner2009 Revenue (x $1,000)Number of StationsNumber of MarketsAverage Station Revenue (x $1,000)Average Market Revenue (x $1,000)Rank by Avg. Station Revenue
1Clear Channel2,358,7508471532,78515,41710
2CBS Radio1,270,150130299,77043,7981
3Citadel Broadcasting/ABC595,390229572,60010,44511
4Cumulus Broadcasting/Cumulus Media Partners412,775340681,2146,07014
6Cox Radio362,45085194,26419,0768
8Radio One226,20052164,35014,1387
9Bonneville International216,1252897,71924,0143
10Emmis Communications182,7752377,94726,1112
11Salem Communications165,10095351,7384,71713
12Greater Media152,4752376,62921,7825
13Spanish Broadcasting System134,2502066,71322,3754
14Saga Communications107,87591141,1857,70515
15Beasley Broadcast Group92,65043112,1558,42312

OwnerRank by Average Station Revenue
Beasley Broadcast Group12--1615
Bonneville International35-63
CBS Radio13212
Citadel Broadcasting/ABC111ABC 3/ Citadel 9ABC 9/ Citadel 18ABC 7/ Citadel 21
Clear Channel10-81516
Cox Radio8104710
Cumulus Broadcasting/Cumulus Media Partners148102524
Emmis Communications22121
Greater Media54-34
Radio One7-51112
Saga Communications15--2219
Salem Communications13--1920
Spanish Broadcasting System46-89
Univision6-612Hispanic 11

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