BIA: Retail Ad Spending in Local Markets to Exceed $26.8B in 2013

September 12, 2012


Chantilly, VA - Sep 12, 2012 - According to BIA/Kelsey's Media Ad View reports, retail spending on local advertising will exceed $26.8 billion nationwide in 2013, $4.2 billion of which will be spent on online media. Rounding out the top five business categories spending on local advertising across the country in 2013 are automotive, general services, restaurants and financial/insurance.

The report breaks down its forecast of retail ad spending by media for 2013 as follows:
TV7.9%
Cable TV2.5%
Direct Mail42.5%
Newspaper19.25%
Online11.2%
Radio10.25%
Other Media6.4%

The report breaks down its forecast of retail ad spending by media for 2016 as follows:
TV8.4%
Cable TV2.6%
Direct Mail41.5%
Newspaper15.5%
Online13.6%
Radio10.8%
Other Media7.6%

It's interesting to note that radio, TV, cable and online show an increase in predicted ad spending, while all other defined media are forecast to decrease.

A complete list of the media and business categories tracked by Media Ad View is available online at www.biakelsey.com/mav/report_categories.asp.



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