Chantilly, VA - May 8, 2009 - According to research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. $11 billion in local online advertising money was spent in 2008, as reported by BIA subsidiary the Kelsey Group.
This breaks down to $342 million for radio and $463 million for television in 2008. BIA projects the broadcasting industry's online revenue will climb to as much as $1.9 billion by 2013 if the industry continues its transformation to multiplatform solutions.
BIA radio and TV revenue projection through 2013