New York, Camas, WA - Dec 2, 2010 - Citadel Media and Abacast have reached a comprehensive online sales and marketing agreement. Citadel Media will provide advertising sales representation for over-the-air and in-stream inventory of select Abacast customers, creating an additional revenue source.
The companies will jointly market Abacast's online radio software services to all U.S. terrestrial radio stations, including Citadel Media's portfolio of more than 4,000 affiliates. Additionally, the agreement will enable the use of barter for stations accessing Abacast's streaming and software capabilities, a key element in driving market adoption.
In addition to collaborating with Abacast on sales and marketing initiatives, Citadel Media will utilize Abacast's ad insertion, analytics, reporting and content delivery technologies to stream select network programs.