Ford to Offer HD Radio Available in Most Products

September 27, 2007

Dearborn, MI - Sep 26, 2007 - Ford has committed to offering HD Radio receivers as a factory option in most of its product lines. The dealer-installed HD Radio option is now available nationwide on nearly all 2008 model year Ford, Lincoln and Mercury vehicles. Additionally, HD Radio can be installed on many earlier models from 2005, 2006 and 2007.

Beginning immediately, HD Radio will be available as a dealer-installed option on new, pre-owned and currently-owned vehicles. Price points will vary by dealership. A comparison of the three models with HD Radio capability is available at this link. To support the launch, the HD Digital Radio Alliance will launch a 13-week, on-air radio marketing campaign in partnership with Ford. The commercials will air in 100 markets over some 700 radio stations beginning on Sept. 26, 2007.

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