Online audio services in France now have the option to quantify their audience via a third party ratings service there. French audience measurement firm Mediametre says its new Estat service employs a site-centric measurement approach that uses page marker technology to record podcast download figures and TSL for streamed audio services.
According to a post on audio4cast, the company says it already has agreements with a number of national and international media groups, including Lagardere, Next Radio TV, NRJ, Radio France, RFI and RTL. Data acquisition will begin this September with the first reports expected in October.
Mediametre first began audience measurement services for French TV and radio services in 1985 with the advent of TV/radio commercialization.