Columbia, MD - Mar 2, 2009 - Arbitron has signed multi-year agreements with Gap Broadcasting (Gap) and Gap Broadcasting II (Gap West) for diary-based radio ratings services in 17 markets. The agreement includes software services for all stations in the 17 markets and Arbitrends monthly rolling-average reports in Shreveport, LA, a market that Arbitron measures year-round.
Gap and Gap West, subsidiaries of Gap Broadcasting Group, own and operate radio stations in mid-sized markets that are primarily located in the Gulf Central and Pacific Northwest regions of the United States. Gap currently owns and operates 59 radio stations in 12 markets located in Texas, Louisiana and Oklahoma. Gap West currently owns and operates 60 radio stations in 13 markets located in Washington, Idaho, Montana, Wyoming and Minnesota. Gap and Gap West own and operate radio stations in seven local markets that are not surveyed as part of Arbitron's syndicated local market radio ratings services and are not part of these contracts.