Orlando - Dec 22, 2008 - The HD Digital Radio Alliance is continuing to market aggressively to consumers in this down economy as it kicks off its Q1 ad campaign. The new flight of ads focuses on evolution and how HD Radio came to be. According to the campaign, HD Radio has evolved with new features (Itunes tagging), low price-points (as low as $79), extra stations (multicast), and no subscription fees.
The Alliance notes that with less advertising clutter, the message will be more easily heard. It runs from Dec. 29 through March 29.