London - Nov 20, 2013 - MuxCo has confirmed that a new DAB mux for Herefordshire and Worcestershire will be brought on-the-air on Dec. 6, 2013, according to RadioToday.
Test transmissions have begun recently from transmitters at Ridge Hill in Herefordshire and Malvern in Worcester. A third transmitter is expected to be added at Bromsgrove just off the M5/M42 interchange.
The Dec. 6 turn-up will be done at Worcester Warriors' rugby ground, the Sixways Stadium, by Harriet Baldwin, MP for West Worcestershire. Just more than half of homes (51.4 percent) in Hereford and Worcester currently have a DAB radio, and in the 3Q2013 RAJAR figures, 32.2 percent of radio listening in the area was via digital platforms.