Bellevue, WA - Dec 11, 2007 - Hipcricket has named Steven Siegel as its vice president of brand solutions. Siegel has developed mobile marketing programs for Dunkin Donuts, The History Channel, McDonalds, Snapple, Verizon Wireless, Viacom, Mediacom and Ogilvy.
Most recently, Siegel was vice president of mobile marketing and solutions at Enpocket (now Nokia Ad Solutions). Siegel has also held senior sales and management positions at Responsys (an e-mail service provider), Engage Media, and Mediacom/Beyond Interactive.
Hipcricket produces interactive mobile marketing campaigns to generate revenue for radio, television, brand and agency clients.