WASHINGTON—The 2014 Radio Show will feature a Super Session presented by NAB Labs titled "Hybrid Radio - What's In It for You?" to be held September 11 at 11:00 a.m. The Radio Show, held September 10-12 in Indianapolis, is produced by the Radio Advertising Bureau and the National Association of Broadcasters.
The super session is targeted at station decision-makers and brings together executives from radio, mobile phone carriers and the recording industry. Panelists will include Eric Williams, product manager, Sprint Corporation; Dave Kelly, researcher, Big Machine Label Group; Ginny Morris, chairman and CEO, Hubbard Radio Group; and Paul Brenner, chief technology officer, Emmis Communications. Jeff Simpson, board member of Deseret Management Corporation, will moderate.
Speakers will discuss the benefits of hybrid radio, including increased revenue and listenership potential, a more interactive experience for listeners without additional data or streaming charges, integration with connected cars and the support of select wireless providers to offer FM-enabled smartphones.