Columbia, MD - Jun 15, 2011 - iBiquity Digital is offering cash incentives to reward radio industry account executives and sales managers that use the HD Radio multicast channels in their clients' on-air advertising campaigns. Some examples of possible entries include NTR events, campaigns exclusively on the HD Radio channel, or campaigns that combines all digital assets of on-air, website, and multicast channels.
Sales teams can submit their stories of campaign success using the multicast channels at hdradioalliance.com between June 15 and Aug. 15, 2011. There are three reward levels: A grand prize of $5,000 cash, followed by $1,000 for second place, with the third place winner receiving a total HD Radio upgrade for car, home and on the go. The panel of judges includes John Potter, vice president/training at the Radio Advertising Bureau (RAB), Mark Turley, director of corporate media sales for the Pittsburgh Penguins, and Diane Warren, president of the HD Radio Alliance. Prizes will be awarded at the 2011 Radio Show in September.