New York and Rochester, NY - Oct 30, 2008 - Two innovators in the broadcast, professional audio and installed sound industries are helping companies survive the economic downturn with a new marketing blog, The Whizbang Pow Wow. The blog launches this week to provide insights and advice from Bob Martin and Neil Glassman, whose marketing campaigns contributed to the success of companies such as Sennheiser, Neumann, Comrex, Broadcast Electronics, Telos Systems, Fiberplex, Anderson Stringed Instruments, BSW and others.
Designed for companies that sell audio technology products and services, Glassman and Martin expect the blog's ideas and discussions to generate creative sparks. Upcoming topics include marketing in the recession, product naming, getting coverage in trade periodicals, electronic versus print advertising and a branding boot camp.
Bob Martin is principal of RTM & Associates in Rochester, NY, and Neil Glassman manages his strategy and marketing consultancy from New York City.