Washington - Oct 13, 2009 - The Radio-Television News Directors Association (RTNDA) has changed its name and rearranged its initialism to become the Radio Television Digital News Association (RTDNA). The Radio Television News Directors Foundation becomes the Radio Television Digital News Foundation.
Stacey Woelfel, chairman of RTDNA, said in a speech announcing the change, "What will change is how we approach news coverage and how we represent the industry. For some not familiar with RTNDA, the name 'Radio-Television News Directors Association' implies that we might not have services, information or importance to anyone who isn't a news director. As you know, that's not the case. RTDNA is for all electronic journalists. RTDNA will also be for all electronic journalists, including the newest members of our newsrooms working on the digital platforms."
This is the second name change in the organization's history. Founded in 1946 as the National Association of Radio News Directors, it became the RTNDA in 1952.