Devens, MA - Mar 24, 2014 - Comrex Corporation has hired Joe Torelli as the company's market development manager. In this role, Torelli will spearhead awareness and drive acceptance of the Comrex LiveShot products in the broadcast, education, worship and government markets.
Torelli started as a photojournalist at WFLA (Tampa) and has worked for more than a decade at NBC News covering world events. He then transitioned to design and delivery of products at Avid, Quantel and most recently Apple.
While at Avid, Torelli was deeply involved in the concept, creation and delivery of NewsCutter and Editcam, the world's first tapeless television camera capturing video onto removable hard drives and providing zero transfer instant editing. In 2008, Torelli authored Final Cut Pro for News and Sports (from Peachpit Press) with the goal of gaining wide acceptance of Apple Final Cut Pro in the news industry. He is the recipient of the 2011 National Press Photographers Association Joseph A. Sprague Achievement Award for "transforming the way television news is shot, edited, and delivered."