Milwaukee - Jan 31, 2007 - Journal Broadcast Group has made several adjustments in its management alignment to focus on interactive and new media opportunities. The changes are part of the company's response to its changing audience base, and a commitment to building businesses in interactive and traditional media.
Carl Gardner, executive vice president, television and radio operations and digital interactive media, who has been working with Journal Broadcast Group's Web teams to launch dozens of sites and revenue initiatives over the past few years, now has responsibility for building and leading that business across all Journal Broadcast markets. He also continues to oversee the Milwaukee, Green Bay and Lansing broadcast markets.
Jim Thomas becomes vice president marketing, programming and new media development and is responsible for developing new programs, new channels and cross-media initiatives to create ratings, revenue and additional reach. Thomas will help the company integrate its cross-platform product initiatives and develop new products and multicasting opportunities.
Steve Wexler has been promoted to executive vice president, television and radio operations, and adds responsibility for the Knoxville radio market. Jim Prather, also a Journal Broadcast executive vice president, television and radio operations, adds responsibility for Journal's Boise cross-platform TV and radio market.
Journal Broadcast Group owns and operates 36 radio stations and nine TV stations in 12 states and operates two TV stations under local marketing agreements.