KBFM Uses Radio Voodoo for Listener Info During Hurricane Dolly

July 31, 2008

New York, NY - Jul 29, 2008 - As Hurricane Dolly wreaked havoc on southern Texas, local listeners were able to turn to Clear Channel station KBFM for real-time reporting, storm tracking and emergency information. Using Voodoo Vox's Radio Voodoo technology, listeners called the station's established toll-free phone number to get the most timely information fed remotely from local news sources. Several media outlets including local cable, television and radio stations worked together to promote a common telephone number that listeners could dial for critical information.

The service was based on an Interactive voice response technology (IVR) created by Radio Voodoo, which provides services to more than 500 stations, enabling radio and television broadcasters to turn their call lines into immediate voice/data communication services.

Radio Voodoo's system was also used in 2005 for the Katrina Safe Line.

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