Westlake, OH - Mar 9, 2010 - Listener Driven Radio (LDR) has formed a partnership with Byrnes Media to launch a new software program for listeners in Canada. Built on crowd-sourcing, listeners can use Internet access, an iPhone or smart phone to provide input into what plays next on the air.
LDR's software enables listener real-time interaction via mobile, widget (embeddable on any site) or a station website, along with social networks. Listener responses drive the on-air, digital platform or streamed programming through a series of specialized music scheduling parameters set up by the station's program director.
The widget-based software within the LDR technology allows a broadcaster to constantly absorb listeners' input, song votes, comments on music and automatically adapt programming output as listener input is received. LDR does this while instantly feeding social networks such as Twitter to create increased listener tune in.
LDR also has agreements with Citadel Media, CBS Radio, Border Media, Vox Communications and several European broadcasters.