Woodinville, WA - Nov 5, 2008 - Loud Technologies has reorganized its marketing, sales and engineering functions. Under the new organization, product strategy, development and marketing for the company's music industry (MI) and pro businesses will be managed by separate, dedicated product management teams, while marketing communications for all Loud brands will be consolidated and managed by a shared marketing support team. The company's worldwide engineering resources will be scaled accordingly to support a more focused product development schedule. Loud will also move North American sales from its current captive sales force to a group of independent sales representation firms and consolidate portions of its international sales force.
The restructuring is expected to generate a net reduction of approximately 90 full-time positions, and should be implemented by the end of 2008.
Loud Technologies is the corporate parent of Alvarez, Ampeg, Crate, EAW, Knilling, Mackie, Martin Audio, SIA and Tapco.