HAILEY, IDAHO— Marketron, a provider of business software solutions and services for the media industry, has released new location-based advertising solution that will enable targeting to consumers based on their exact location.
The solution aggregates impressions from its mobile platform to target consumers based on their location. This gives broadcasters a new product for their suite of offerings to local advertisers.
The new solution will provide transparency to reporting and campaign overview for both stations and their advertisers as well as support all ad units including rich media, video and native ads. Marketron also has an in-house design team to handle broadcasters'' clients'' creative as well as in-house advertising operations to handle campaign optimization for all live campaigns. With location-verified inventory from close to 10,000 publishers in North America and direct access to trading desks and ad networks, targeted campaigns can go live in a matter of hours instead of weeks.
“We are able to offer our clients a high-quality mobile customer acquisition tool at scale by leveraging location-based advertising services from Marketron,” said Beasley Broadcast Group EVP of Sales for Heather Monahan. “Compared to the alternatives out there, Marketron''s platform is a great fit for us in terms of capabilities, features, scale and performance.”