NEW YORK— Independent audio advertising sales company AdLarge Media says E.B. Moss has joined the company as vice president of Marketing Solutions.
E.B. has mentored young women through both the NYC Board of Education as well as Advertising Women of New York and currently volunteers for nonprofit Musicians on Call.
Moss will work with AdLarge''s advertisers and content partners to maximize sales revenue opportunities by leading the development of customized campaigns.
Previously, she spearheaded a similar division for Citadel, then Cumulus Media Networks and ultimately Westwood One, where she launched a suite of new opportunities for clients, including native advertising, social media and digital campaigns.
As owner of agency Moss Appeal, she developed and produced marketing programs, events and social media campaigns for a range of clients including, NBCUniversal, MasterCard, YES Network, Teen Vogue, Comcast, the Juvenile Diabetes Research Foundation and PRNewswire.
While working at Scripps-owned Food Network, she developed multiplatform initiatives to generate ad sales revenue and collaborated with programming and on-air creative to craft comprehensive integrated sponsor solutions. Earlier stints included building the Local Ad Sales Marketing and Sales Promotion departments for Lifetime Television and National Cable Communications.