Washington, DC - Sep 11, 2009 - The National Association of Broadcasters has selected Andy Berkowitz, program director of WWOT-FM Altoona, PA, as the winner of the Don't Tax That Dial competition. Titled Silence 97, the winning entry was one of numerous 30-second spots submitted for the competition. The spot will be debuted at the 2009 NAB Radio Show during NAB Radio Board Chairman Charles Warfield's opening remarks at the Digital Think Tank super session on Sept. 23 at 2:30 p.m.
The radio spots were judged on creativity, accuracy and message effectiveness. In Berkowitz's winning entry, a fictitious caller resigns herself to dedicating on-air silence to her boyfriend after the radio DJ rejects her song-request.
The NAB created the "Don't Tax That Dial" competition to use the creative skills of radio broadcasters to further the organization's opposition to rescinding the performance fee waiver currently enjoyed by terrestrial radio stations.
Berkowitz will be awarded $2,500 for his winning entry, in addition to travel, two nights hotel stay and registration for two to attend the 2009 NAB Radio Show in Philadelphia. His radio spot will also be posted on the NoPerformanceTax.org website beginning Sept. 24.