Washington, DC - Mar 16, 2009 - Seven-time Emmy Award winning actress Mary Tyler Moore will be honored with the NAB Distinguished Service Award during the NAB Show. The award will be presented during the All Industry Opening Keynote on April 20. Moore starred in two of the most highly regarded and popular comedies in television history - The Dick Van Dyke Show and The Mary Tyler Moore Show, which aired first-run for most of the 1960s and 1970s.
Moore's performance on The Dick Van Dyke Show won her Emmys in 1964 and 1966. The Mary Tyler Moore Show ran from 1970 to 1977 and earned 29 Emmys including four for its star.
"Mary Tyler Moore is a television icon who not only entertained millions of Americans week after week with her quick humor and amazing talent, but inspired many women of her generation to pursue careers in broadcasting, journalism and related fields," said NAB President and CEO David Rehr. "We are proud to honor her with our Distinguished Service Award for the tremendous impact she's had on broadcasting and for her many years of public service."
Moore is the International Chairman of the Juvenile Diabetes Research Foundation (JDRF). She was honored in 2007 with the JDRF Humanitarian of the Year Award. She is also active in numerous animal welfare organizations and funds scholarship programs in the arts and academics.
Moore's book Growing Up Again: Life, Loves, and Oh Yeah, Diabetes will be released next month by St. Martin's Press. All of Moore's proceeds for the book will be donated to the Juvenile Diabetes Research Foundation.
Each year the NAB Distinguished Service Award recognizes broadcasters who have made significant and lasting contributions to the broadcasting industry. This year Mary Tyler Moore will join the ranks of President Reagan, Edward R. Murrow, Bob Hope, Walter Cronkite, Oprah Winfrey, Charles Osgood and others who've been recognized with the NAB Distinguished Service Award in past years.