Neuhoff Finds Streaming Profits with Abacast

September 13, 2011

Vancouver, WA, and Decatur, IL - Sep 13, 2011 - Neuhoff Media Decatur has not only covered its yearly streaming and SoundExchange royalty costs, but has become profitable in streaming after only one month of following the Abacast Digital Sales Program.

The privately held company operates 12 radio stations in Illinois and three TV stations in Idaho. The Decatur, IL, radio cluster, which consists of five stations is the first cluster to launch the Abacast Digital Sales Program. In one month, Neuhoff Decatur sold 40 percent of its available advertiser packages, covering its annual streaming and royalty costs and achieving annual profitability from streaming.

The Abacast Clarity Digital Radio System is used by Neuhoff to manage and traffic its digital ad packages. Clarity provides services for ad insertion, campaign management, affidavit reporting, ad trafficking, audience analytics, listener experience, streaming and SoundExchange-compliant royalty reporting.

Neuhoff Media operates 12 radio stations in Springfield, IL; Decatur, IL; and Danville, IL; in addition to three TV stations in Twin Falls, ID.

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