Nielsen: Majority of Americans own Smartphones

April 23, 2014


Nielsen is reporting that as of Q1 2014, a majority of Americans of all age groups own smarthpones. The report shows that 51 percent of adults over the age of 55 now own smartphones, up 10 percent from Q1 2013, driving the growth in smartphone penetration to seven out of 10 Americans overall. And smartphone penetration continues to grow every day, with 85 percent of recent acquirers picking smartphones when purchasing new handsets.


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