HAILEY, IDAHO— Marketron, a provider of business software solutions for the media industry, and Jelli, the programmatic advertising platform for the global radio market, will participate in a panel discussion focusing on programmatic trading at Radio Show 2014.
The panel will be held Wednesday, September 10, from 1:15 p.m. 2:15 p.m. in room 109 at the Indianapolis Convention Center.
The moderator will be Marketron CEO Jeff Haley, and the panel will consist of media industry experts, including Brian Lakamp, president of technology and digital ventures for Clear Channel, and Natalie Swed Stone, U.S. director for national radio at OMD, in addition to Jelli CEO Mike Dougherty and John Rosso, Triton Digital''s president of market development.
Programmatic buying has been widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable programmatic trading across their entire media buys, representing as much as 50 percent of all media spending.
The panel will work to look beyond the hype to explore how both broadcast and digital radio can benefit from this technology, what opportunities programmatic buying presents and how radio stands to capitalize on it.